Are You Protecting Your Social Brand Enough?
by Web Commodore [email protected]
It is safe to say that more and more businesses and brands are built online than ever before. As well as through bespoke websites and online advertising, we are making sure our customers know who we are and what we stand for through extensive social media accounts. Whether it’s Facebook, Twitter, Instagram or YouTube, your social media can become your personality online. This is all the more reason why it’s crucial to protect yourself and your image as much as you possibly can.
However, tweets and posts can easily be deleted. If you are under attack from a troll, for example, how can you feasibly prove that such an attack ever took place? You only have your own word – as well as the platform’s – to prove such matters. What’s more, it’s important to remember that you will often need to back yourself up through social media, too. When it comes to copyright protection, for example, it can be really handy to keep tabs on what you’ve said, when and where.
Can’t I Use My Historic Tweets and Posts with Timestamps?
Theoretically, yes, you can point to historic tweets and posts to show when you produced certain statements and when you made certain news public. In the event of a public disagreement or counter-claim made against you, this can certainly be useful.
However, we live in a day and age when it’s getting easier and easier to doctor tweets and to even fake certain evidence of statements having been made. Therefore, in a court of law, you may need to do more to back up statements and copyright claims than to actually point to what has been said.
That’s where Web Commodore can come in – it’s a fantastic tool for helping to ensure that your tweets and public posts receive off-site snapshots and are effectively frozen in time.
Protection for Prosecutors
It’s also worth noting that prosecutors can benefit hugely from a service such as Web Commodore. For example, if you are on the receiving end of an unfair attack or missive through social media, you can use Web Commodore to present evidence to a court.
When social media posts are so easy to remove and edit in situe, it makes sense to have a tool to one side which can capture the evidence and data you are seeking. This way, you will also face no accusations of having doctored or edited the images yourself.
Social media is a great tool for announcing products, services and more besides. However, it is a tool which you must also use with great caution. Media you share on these networks can be taken out of context, and as stated, you will always need to back yourself up. Instead of taking your own screenshots and saving your own tweets, why not make sure you have an impartial third party service taking evidence for you from afar? You never know when you might need it.
Freeze Your History
You should never feel pressured into bowing to bullying or other attacks online. To protect your brand, you should feel safe to use social media accounts at all times. Just be ready to protect yourself with third party tools such as Web Commodore when you need to.
Unfortunately, we live in a day and age where you are going to need more than a little protection for your business and brand online. Why not take a closer look at Web Commodore for yourself – and see if you can start to bolster your online presence? Don’t ever feel coerced into leaving social networks!